Profile

German Media Artist and Professor with 25 years in immersive storytelling and cultural diplomacy. Founder of ppXR, based in Hong Kong, where I develop the Asianitas framework and publish Cultural XR Magazine. I create interdisciplinary systems that combine storytelling and technology to advance cultural understanding in art, education, and government. Currently building XR infrastructure for Asian heritage sites while maintaining partnerships with Fortune 500 brands and cultural institutions. My current focus is establishing Cultural XR Magazine as essential cultural infrastructure for civil society in the smart-glasses era.

ppXR

Cultural presence extends preservation. ppXR publishes cinema-grade XR editions that turn cultural sites into immersive experiences accessible worldwide through personal headsets. This infrastructure serves governments, cultural institutions, and tourism boards seeking permanent cultural documentation to reach international audiences. Building on proven delivery at Chinese government heritage sites, including the Xi'an City Wall, the Great Wall, and Dujiangyan.

Professor

Professor of New Media Art at leading Chinese institutions, including Sichuan University (Chengdu), Guangzhou Academy of Fine Arts (Guangzhou), and Shenzhen International School of Design (Shenzhen). Teaching 750+ students while directing government-partnered heritage projects that combine emerging technologies with cultural preservation methods. Recognition includes the OCT Boxes Art Museum in Shunde.

Guest lectures/workshops: CAFA (Beijing), Sun Yat-sen University, Wuhan University, Renmin University, China Academy of Art (Hangzhou), Xiamen University.

Expanded Cinema

Founded and directed the media studio Expanded Cinema (2000–2016) in Germany, producing immersive installations and cross-disciplinary commissions for cultural institutions and global brands. Clients included Ferrari, Mercedes-Benz, Chanel, Volkswagen, Procter & Gamble, and Wella Professionals. Cultural partnerships included Chinese government heritage sites (Xi'an City Wall, Great Wall of Badaling, Dujiangyan), Documenta Kassel, Hamburger Bahnhof, and the Institut für Auslandsbeziehungen (IFA). Documentary productions aired on ARD, ZDF, WDR, Arte, and 3Sat. The studio pioneered a methodology that merged avant-garde artistic innovation with Fortune 500 production standards.

Artistic Long-Term Project – Memoria Norway

As part of the artist duo SpringerParker, I created and led a six-year Arctic cultural project under the patronage of Her Majesty Queen Sonja of Norway. The project explored climate change in Northern Scandinavia through fieldwork, artistic authorship, and institutional collaboration. Funded by the Norwegian Government, Nordic Embassies, and the Goethe-Institut. Works exhibited at Centre Pompidou (Paris) and 19 other international venues, featured by WDR, NRK, and international arts press.